Pipeline, built properly.
Houdini helps B2B tech companies build pipeline and fix the commercial machinery behind it. From outbound execution and SDR design to RevOps, workflow and tech stack improvement.
THE PROBLEM
Something in the revenue engine isn’t doing its job.
Maybe pipeline is thin. Maybe outbound isn’t performing. Maybe the process, people or tech underneath it need fixing. Houdini helps work out which problem you actually have, then gets to work on it.
What we DO
Build pipeline. Fix the engine.
Some problems need more output. Others need the machinery underneath it sorting out. Houdini does both.
Building pipeline:
🎯 GENERATE
You have the machine. We feed it.
Targeted outbound, qualification and pipeline generation for sales teams that are ready to close.
£25k per quarter
⚙️ OPTIMISE
the machine EXISTS. We improve it.
We generate pipeline while fixing the targeting, messaging, process and handoffs holding it back.
£35k per quarter
🏗️ BUILD
You need the machine. We build it.
We create the outbound foundations, process and RevOps infrastructure, then put them to work generating pipeline.
£50k per quarter
Fixing the engine:
📘 PLAYBOOK DESIGN & DEPLOY
Build IT. Make it STICK.
We build or rebuild the playbook your team needs, then help embed it into the way they actually sell.
From £15,000
🔍 REVENUE WORKFLOW AUDIT
FIND THE FRICTION. FIX THE FLOW.
We trace how leads, accounts and opportunities move through your process and expose what’s slowing them down.
From £12,500
🧩 SDR PROGRAM DESIGN
DESIGN IT BEFORE YOU HIRE.
We design the structure, roles, process, tooling and operating model your SDR function needs before you hire into it.
From £20,000
🩺 REVOPS CONSULTANCY
DIAGNOSE. prioritise.
We diagnose issues across Sales, SDR, Account Management and Customer Success, then give you a clear, prioritised plan for what needs fixing.
From £20,000
🛠️ FRACTIONAL REVOPS
find it. fix it. make it work.
We stay on after the diagnosis and help fix the issues, providing hands-on RevOps support without the cost of hiring a full-time operators.
From £20,000 per quarter
💸 TECH STACK OPTIMISATION
CUT THE WASTE. keep what works.
We audit your sales tech, expose wasted spend, challenge vendor contracts and recommend a leaner stack that better supports how your teams work.
From £15,000
What you get with Houdini:
You get a team that works closely enough with your sellers to understand what good looks like, how they like to work and what kind of opportunities are actually worth their time. We stay close to the detail, keep feedback loops tight and make sure the outbound motion feels connected to the rest of the sales team rather than bolted on at the side.
The goal is simple: build better pipeline, hand it over properly and keep an eye on what happens next.
✓ Small AE coverage, typically no more than 1:3
✓ Fixed fees with tools and data included
✓ MAGIC-qualified opportunities, not calendar filler
✓ The Reveal keeps an eye on pipeline after handoff
✓ Direct, practical support without agency theatre
ABOUT HOUDINI
Built by people who’ve had to make revenue teams work.
Houdini was built around a simple belief:
More sales activity doesn’t automatically create more pipeline.
We’ve seen what happens when targeting is wrong, handoffs break, process gets bloated and good opportunities are left to go cold. So we built Houdini to do the useful bits:
- Create pipeline.
- Fix what’s getting in the way.
- Leave the engine stronger than we found it.