🔐 Privacy Policy

This Privacy Policy explains how Houdini Digital collects, uses and protects personal information.

If you have any questions about how we handle your information, contact us at help@houdinidigital.com.

Who we are

Houdini Digital Ltd provides outsourced pipeline generation, RevOps and related commercial services to B2B technology companies.

For the purposes of UK data protection law, Houdini Digital may act as either a data controller or data processor, depending on the circumstances.

Information we may collect

We may collect and use personal information including:

• Your name
• Work email address
• Job title
• Company
• Telephone number, where provided
• Information you submit through our website or contact forms
• Information provided during sales or client conversations
• Business contact information used for B2B prospecting
• Information relating to opportunities, accounts and commercial activity
• Website usage and technical information
• Communications between you and Houdini

We only collect information that is reasonably necessary for the relevant purpose.

How we use your information

We may use personal information to:

• Respond to enquiries
• Arrange and manage meetings
• Provide our services
• Manage client relationships
• Generate and qualify B2B sales opportunities
• Carry out account and contact research
• Communicate with business prospects
• Produce opportunity and pipeline reporting
• Improve our services and processes
• Manage contracts, invoices and administration
• Meet legal, regulatory and security obligations

We do not, and never will, sell personal information.

Our lawful bases

Under UK data protection law, we need a lawful basis to process personal information.

Depending on the circumstances, we may rely on:

Contract

Where processing is necessary to provide services you or your organisation have asked us to deliver.

Legitimate interests

Where we have a legitimate business reason to process information and that interest is not overridden by your rights.

This may include:

• B2B prospecting and business development
• Managing client relationships
• Improving our services
• Maintaining appropriate business records
• Protecting our business and systems

Where we rely on legitimate interests, we consider the impact on the individuals involved.

Consent

Where consent is required, for example for certain marketing or non-essential website technologies.

You can withdraw consent at any time.

Legal obligation

Where we need to process information to comply with a legal or regulatory requirement.

B2B prospecting

As part of our own business development and the services we provide to clients, Houdini may process professional contact information relating to people working at organisations that may reasonably be interested in relevant products or services.

This can include information such as:

• Name
• Job title
• Employer
• Business email address
• Business telephone number
• Publicly available professional information

Information may come from public sources, business data providers, client-provided information or direct engagement.

Where appropriate, individuals may object to this processing or ask us to stop contacting them.

When we work for clients

When Houdini processes personal information on behalf of a client, the client may be the data controller and Houdini may act as a data processor.

In those situations, our responsibilities will also be governed by the relevant client agreement and, where required, a Data Processing Agreement.

We only process client data for agreed purposes and in accordance with applicable data protection requirements.

Who we share information with

We may share personal information with trusted service providers where reasonably necessary to operate Houdini or provide our services.

These may include providers of:

• CRM and sales technology
• Email and communication services
• Data and enrichment platforms
• Cloud hosting
• Productivity software
• Accounting and payment services
• Website analytics
• Professional advisers

We only share information where there is a legitimate reason to do so and expect relevant providers to protect it appropriately.

We may also disclose information where required by law.

International transfers

Some of the technology providers we use may process information outside the UK.

Where personal information is transferred internationally, we take appropriate steps to ensure relevant safeguards are in place, such as recognised adequacy arrangements or contractual protections.

How long we keep information

We keep personal information only for as long as it is reasonably necessary for the purpose it was collected.

Retention periods may vary depending on:

• The type of information
• The relationship involved
• Contractual requirements
• Legal or regulatory obligations
• Whether the information is still relevant for legitimate business purposes

When information is no longer required, we will delete, anonymise or securely dispose of it where appropriate.

Security

We take reasonable technical and organisational measures to protect personal information from:

• Unauthorised access
• Loss
• Misuse
• Alteration
• Disclosure

No system is completely secure, but we aim to use proportionate safeguards based on the nature of the information we handle.

Your rights

Depending on the circumstances, UK data protection law may give you the right to:

• Access personal information we hold about you
• Ask us to correct inaccurate information
• Ask us to delete information
• Restrict how information is used
• Object to certain processing
• Withdraw consent
• Request transfer of certain information
• Complain about how your information has been handled

Not every right applies in every situation.

To exercise a right, contact us at help@houdinidigital.com.

We may need to verify your identity before completing a request.

Marketing and opting out

If you receive marketing or business development communications from Houdini, you can ask us to stop at any time.

You can do this by:

• Using an unsubscribe option where provided
• Replying to the message
• Contacting us directly

We will respect valid opt-out requests and maintain appropriate suppression records where necessary.

Cookies

Our website uses cookies and similar technologies.

For more information, see our Cookie Policy.

Links to other websites

Our website may contain links to third-party websites.

Houdini is not responsible for the privacy practices or content of those websites.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology or legal obligations.

The latest version will always be published on this page.

Complaints

If you are unhappy with how we have handled your personal information, please contact us first so we can try to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office (ICO) in the UK.

Contact

For privacy-related questions or requests, contact:

Houdini Digital Ltd
Email: help@houdinidigital.com